Chelsea FC and MSC Cruises Announce Extended Partnership

Chelsea FC has updated its sponsorship contract with MSC Cruises, a leading global cruise line known for its rapid growth. Initiated in 2019, the partnership has enjoyed multiple successful initiatives in commerce, marketing, and community outreach, enhancing the relationship between the two entities. The renewed, extended partnership will focus on boosting MSC Cruises’ visibility amongst Chelsea fans and soccer aficionados around the globe.

Since joining forces, Chelsea FC and MSC Cruises have accomplished several key objectives, including effective customer acquisition tactics, the creation of compelling brand content, and advancement in sustainability projects. A highlight of their ventures is the MSC Meadow project, where 100 trees were planted at Chelsea’s Cobham training base to foster biodiversity and stimulate community interaction.

Known for its modern fleet and luxurious offerings, MSC Cruises provides exceptional holiday experiences with a focus on combining luxury, entertainment, and eco-friendliness. With this continuing partnership, MSC Cruises will maintain its significant branding presence across Chelsea FC’s venues, including Stamford Bridge, Kingsmeadow, and Cobham.


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