Scenic Group Reports Impressive 37% Passenger Growth in the USA for 2024

Scenic Group, parent company of Scenic Luxury Cruises and Emerald River Cruises, ended 2024 with remarkable growth, setting new records in both sales and guest bookings. In the U.S. market, the company saw a 37% increase in passenger numbers compared to 2023, along with a 22% rise in bookings.

The period surrounding Black Friday marked a historic sales week for Scenic Group, with net bookings soaring by 119% year-over-year, making it the best Black Friday in the company’s history. Cyber Monday also exceeded expectations, recording a 24% increase in net passenger bookings over prior records, establishing it as the highest sales day ever for the line.

Ken Muskat, managing director of Scenic Group USA, credited this success to the hard work of the team and the loyalty of guests. He emphasized that record sales and prestigious industry accolades reflected Scenic Group’s strong performance throughout the year.

For more information on Scenic Luxury Cruises and Emerald River Cruises, please visit Scenic Cruises and Emerald Cruises.

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