Hapag-Lloyd Cruises Reveals Fresh Brand Identity Ahead of 2025 Launch

Hapag-Lloyd Cruises, a veteran in luxury and expedition cruising with over 130 years of experience, is set to refresh its brand identity in 2025 to enhance guest experiences through modern design and marketing strategies. The transformation includes new imagery, a redesigned website, and a marketing campaign entitled “Unforgettable – with all the senses,” launching at the beginning of the year.

This updated branding melds Hapag-Lloyd’s traditional values with innovative concepts, strengthening its standing in the luxury and expedition travel markets. Clas Eckholt, Vice President Commercial at TUI Cruises, emphasized that this initiative aims to continue Hapag-Lloyd’s legacy of quality while appealing to a younger audience. The brand is evolving into a more timeless yet contemporary entity that is approachable and inspiring.

Among the significant updates in the brand is a refreshed visual language that captures emotional and personal moments, alongside a modernized logo which no longer appears boxed. The redesign permits a more adaptable application, featuring a simplified color scheme rooted in the company colors of Sunset Orange, Ocean Blue, and the newly introduced Arctic White, inspired by the fleet’s color palettes, particularly the new expedition ships servicing the Arctic and Antarctic.

The reimagined brand will be introduced through a comprehensive 360-degree campaign, “Unforgettable – with all the senses,” highlighting 21 select voyages that will take place between June 2025 and March 2026. This campaign aims to leverage engaging visual content across various platforms, including social media and newsletters, supported by a dedicated landing page on the new website.

The redesigned website boasts a modern look, a restructured menu for user-friendly navigation, and a new content management system, all designed to enhance the overall user experience. This substantial upgrade reflects Hapag-Lloyd Cruises’ commitment to innovation while affirming its status as a prominent player in the luxury and expedition cruising sector.

For more information, you can visit Hapag-Lloyd Cruises.

Set sail on a voyage of discovery with CruiseShip.net – your ultimate destination for all things cruising! Explore the latest news, insightful reviews, and thrilling cruising adventures from around the globe. Whether you’re a seasoned cruiser or a first-time traveler, CruiseShip.net is your go-to source for expert advice, insider tips, and inspiring stories to fuel your wanderlust. Embark on a journey like no other with CruiseShip.net – where every wave brings new excitement and endless possibilities on the high seas.