MSC Cruises Unveils Exciting Big Game Ad Showcasing MSC World America

MSC Cruises is preparing to unveil a 60-second advertisement during the Big Game, which is television’s most watched event, showcasing their latest ship, the MSC World America. This ad features two yet-to-be-announced celebrities and launches a nationwide marketing campaign aimed at distinguishing MSC Cruises in the U.S. market.

The campaign focuses on MSC’s commitment to North America, highlighted by the deployment of its newest and most advanced vessels at various homeports. Key amenities tailored for North American preferences, like the award-winning MSC Yacht Club—which offers luxury accommodations and exclusive services—and the exclusive Ocean Cay MSC Marine Reserve, with its pristine beaches and planned upgrades, are emphasized.

This advertisement will mark the debut of the MSC World America, the largest ship in MSC’s fleet for the North American market, which is slated to begin sailing from Miami on April 12, 2025. It will offer seven-night itineraries in the Eastern and Western Caribbean, with a stop at Ocean Cay.

Furthermore, the ad coincides with significant developments for MSC in the U.S. market, including the grand opening of a new, massive terminal at PortMiami on April 9, 2025, and the introduction of sailings from Galveston, Texas, later that year. Additionally, MSC plans to expand its offerings by adding Alaska itineraries in the summer of 2026.

Developed with the independent creative agency Highdive, this campaign aims to position MSC Cruises as an appealing choice for American travelers seeking unique vacation experiences.

Set sail on a voyage of discovery with CruiseShip.net – your ultimate destination for all things cruising! Explore the latest news, insightful reviews, and thrilling cruising adventures from around the globe. Whether you’re a seasoned cruiser or a first-time traveler, CruiseShip.net is your go-to source for expert advice, insider tips, and inspiring stories to fuel your wanderlust. Embark on a journey like no other with CruiseShip.net – where every wave brings new excitement and endless possibilities on the high seas.