Unlocking Adventure: Virgin Voyages Introduces Exclusive Annual Pass for 2026 with Unmatched Perks

Virgin Voyages has unveiled its Annual Pass 2026, a high-end offering aimed at enhancing the cruise experience. Inspired by Virgin Group founder Sir Richard Branson and the brand’s rock ‘n’ roll legacy, this exclusive pass provides unique access to Virgin’s fleet, along with numerous luxurious perks.

Priced at $199,000, the Annual Pass grants unlimited sailing on Virgin’s ships for a full calendar year, including voyages aboard the upcoming Brilliant Lady, which will launch Alaska itineraries starting in May 2026. Pass holders can choose a start date from January 1, February 1, March 1, or April 1, with the pass lasting for one year from the selected date.

Key features of the 2026 Annual Pass include:

  • A week-long stay on Necker Island, Sir Richard Branson’s private 74-acre retreat in the British Virgin Islands, which includes round-trip business-class flights and ferry transfers from any continental U.S. city during specified Individual Stay weeks.
  • Onboard benefits such as daily Moët champagne delivery through the “Shake for Champagne” feature and a complimentary signature red Yellow Leaf Hammock for use at home.
  • A luxury shopping spree worth $10,000 at Virgin Voyages’ High Street shops, featuring brands like Chanel, Gucci, and Louis Vuitton.
  • Special birthday treatment, including upgrades to premium RockStar Quarters suites, such as the Brilliant Suite or Sweet Aft Suite.
  • Personalized experiences, which include four privately hosted shore excursions per year, up to 10 cabana reservations at the Beach Club in Bimini, and bespoke RockStar robes.

Bookings for the Annual Pass need to be completed by March 31, 2026, and it cannot be combined with other offers or Virgin Voyages’ Bar Tab. Travel advisors who facilitate a purchase of the Annual Pass will receive a commission of $10,000.

Virgin emphasizes that the Annual Pass 2026 is crafted for travelers interested in exclusive experiences, significantly redefining luxury cruising with its extensive array of benefits and curated offerings.


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