
Celebrity Cruises Introduces “Dream Makers” Initiative: A Guest-Centered Approach to New Ship Design
Celebrity Cruises has announced an exciting new program called "Dream Makers," allowing guests to actively participate in the design of their upcoming ship, Celebrity Xcel. This initiative will enable passengers to test and vote on various aspects of the ship, set to become the fifth addition to the popular Edge Series, which will debut in November from Fort Lauderdale, Florida. Celebrity Xcel will offer 7-night cruises visiting destinations like the Bahamas, the Dominican Republic, and Mexico.
Michael Scheiner, Chief Marketing and Product Officer at Celebrity Cruises, stated that this program aims to enhance the bond between the cruise line and its passengers by involving them directly in the design process. He emphasized that the upcoming ship will embody the input and preferences of its future travelers, thereby crafting a vessel that reflects their desires and needs.
Launching on February 8th, the "Dream Makers" initiative will utilize a combination of online polls and in-person events to gather guest feedback. Participants will have the chance to influence a variety of elements on board, such as interior design, dining options, menu items, entertainment aspects—including costumes and props—and even table settings. Open to individuals 21 and older from the U.S., Canada (excluding Quebec), the U.K., Australia, and New Zealand, this complimentary program invites passengers to make their mark on an innovative addition to Celebrity Cruises’ fleet.
For more information, visit Celebrity Cruises and details on the Celebrity Xcel.
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