MSC Cruises Unveils Star-Studded Big Game Ad Campaign Featuring Drew Barrymore and Orlando Bloom

MSC Cruises has launched its first Big Game commercial, showcasing a 60-second ad featuring Hollywood actors Drew Barrymore and Orlando Bloom. The advert promotes the cruise line’s blend of European elegance and American comfort while introducing its latest flagship, MSC World America.

As part of MSC Cruises’ strategy to expand in the North American market, this commercial represents a significant step for the family-owned company. Created by the acclaimed agency Highdive, the ad highlights the exclusive amenities and unique experiences available on MSC World America, particularly through the MSC Yacht Club, a luxury area within the ship.

In a teaser for the advertisement, Barrymore and Bloom are featured in the Top Sail Lounge of the MSC Yacht Club, humorously sharing a piano as Barrymore performs “Holiday,” the thematic song of the campaign.

This year is pivotal for MSC Cruises in the U.S., with the MSC World America set to become the largest ship in its North American fleet. The ship will commence operations out of PortMiami on April 12, 2025, offering 7-night itineraries through the Eastern and Western Caribbean, including a stop at Ocean Cay MSC Marine Reserve, the brand’s private Bahamian island renowned for its beautiful beaches and variety of leisure activities.

With a combination of celebrity endorsements, innovative marketing, and the introduction of cutting-edge ships, MSC Cruises aims to strengthen its presence in the competitive North American cruise industry.


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