Celebrity Cruises Expands Horizons: 10 New River Cruise Ships Set to Launch by 2027

Celebrity Cruises has unveiled its new river cruise brand, Celebrity River Cruises, with plans to launch 10 custom-built ships by 2027. The first voyages will set sail in Europe, inviting travelers to explore some of the globe’s most celebrated waterways, while immersing themselves in a culturally enriching experience.

Later this year, Celebrity Cruises will begin accepting bookings for these river journeys. The experience promises to reflect the brand’s signature style and hospitality, described as “unforgettable experiences – The Celebrity Way.”

Jason Liberty, president and CEO of the Royal Caribbean Group, highlighted the strategic nature of this expansion, noting the increasing interest in river cruising among Celebrity’s clientele. He indicated that nearly half of their guests are keen on river cruising, suggesting that this venture naturally enhances Celebrity’s extensive vacation offerings aimed at strengthening customer loyalty. The new river cruise line will leverage Celebrity’s reputation for premium travel experiences and innovation.

The vessels are designed with features reminiscent of Celebrity’s acclaimed Edge-series ocean liners, providing panoramic views that promise a captivating, immersive journey. President of Celebrity Cruises, Laura Hodges Bethge, expressed her excitement about translating the brand’s excellence in ocean travel to river cruising. She emphasized that the new line will combine award-winning dining, top-notch service, and sophisticated design with culturally rich itineraries, setting a new standard in river cruising.

This initiative aligns with Celebrity Cruises’ strategy to diversify its offerings and cater to the rising demand for more intimate travel experiences focused on destination exploration, marking a significant evolution from ocean voyages to the historic rivers of Europe.


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