MXP Acquires Bytepoets: A Strategic Move to Enhance Digital Solutions for the Cruise Industry

MXP has announced the acquisition of Bytepoets, a software company known for app development. This strategic move aims to enhance MXP’s interactive Cabin TV (iTV) and guest mobile app functionalities, ultimately providing cruise lines with superior digital experiences.

The MXP365 guest application, which operates on a cloud-based platform, offers a comprehensive digital solution throughout the customer journey, from pre-cruise planning to post-cruise engagement. This platform includes a web portal, mobile applications for both iOS and Android, iTV, digital signage, self-service kiosks, and an AI-powered chatbot designed to enrich guest experiences, increase revenue, and minimize operational costs for cruise lines.

Hannes Lindthaler, CEO of MXP, expressed enthusiasm about welcoming the Bytepoets team, emphasizing that their expertise will enhance MXP’s capacity to deliver top-notch digital and cloud solutions to the cruise industry.

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