MSC Announces Sponsorship Deal with Alpine Formula One Team

MSC Cruises has expanded its partnership with Formula One by becoming a Premium Partner of BWT Alpine Formula One Team for the 2025 season and beyond. This announcement was made through a press release, highlighting MSC’s ongoing involvement in the F1 circuit. The partnership will feature MSC prominently on the A525 car, which will be unveiled during the F175 Launch at the O2 Arena in London on February 18.

Pierfrancesco Vago, Executive Chairman of MSC Cruises, expressed excitement over the growing popularity of Formula 1 and stated, “as a Global Partner we have achieved exceptional results, so it is only natural for us to further develop our presence at the world-class races by joining forces with a team." He emphasized the shared values of innovation and teamwork between MSC Cruises and BWT Alpine.

Flavio Briatore, Executive Advisor of the BWT Alpine Formula One Team, echoed this enthusiasm, stating, “it is an honor for BWT Alpine Formula One Team to welcome as one of its valued partners, MSC Cruises." He highlighted the synergies between motorsport and luxury cruising, noting that both fields are driven by innovation, performance, and excellence, and he looks forward to exploring exciting projects with MSC throughout the F1 season.

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