HX Expeditions Launches Bold Fleet Livery Overhaul: The Final Step in Their Strategic Rebranding Journey

HX Expeditions has recently unveiled a new livery color scheme for its fleet, featuring Indigo Blue and Sand as the primary colors, complemented by Pearl and Arctic White accents. This redesign is emblematic of the company’s shift away from its former parent brand, Hurtigruten, solidifying its independent status within the expedition cruise market.

The rebranding marks the final phase of HX’s separation from Hurtigruten, which continues to sport its recognizable red-and-black colors. This transition, initiated in December 2023, seeks to reduce market confusion in areas where the two brands overlap, such as Norway, and emphasizes HX’s dedication to sustainability and scientific exploration, a commitment that dates back to its origins in 1896.

Key updates associated with this overhaul include:

• Visual Identity: The new branding initiative extends to digital platforms, crew uniforms, and passenger amenities, including Indigo Blue expedition jackets.
• Market Differentiation: HX is strategically focusing on its specialization in polar and warm-water destinations, setting itself apart from Hurtigruten’s traditional coastal heritage voyages.
• Sustainability Alignment: The rebranding process integrates eco-friendly practices, reflecting the company’s operational philosophy.

This revamp is driven by customer feedback, highlighting HX’s commitment to exploring new frontiers in expedition travel, while also honoring its historical legacy. The implementation of this new branding across the fleet will take place as vessels enter scheduled dry docks, with the full rebrand expected to be completed by mid-2024.

For further details, you can explore more about HX Expeditions: HX Expeditions.

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