Heineken Unveils Commemorative Can to Celebrate SAIL 2025 Event

Heineken is set to release two limited-edition commemorative cans to celebrate SAIL 2025, which will take place from August 20 to 24, 2025. These designs will be featured exclusively in the cruise industry throughout the Americas from February to July 2025, and in Europe from April to July 2025.

As a sponsor of the festival’s nighttime entertainment segment, the "SAIL ON STAGE" series, Heineken aims to foster engagement among consumers and crew members alike through this initiative. Christian Klimpke, Heineken’s global account manager for cruises, commented on the novelty of this limited-edition campaign, stating that it reflects the company’s pride in its Amsterdam roots and its commitment to enhancing the cruise experience.

The cans are designed to do more than attract attention; they will also incorporate digital elements such as QR codes to provide guests with insights into the brand’s heritage. In addition, cruise passengers will have the chance to enter a competition for a summer weekend in Amsterdam. This prize includes a VIP tour of the Heineken Experience and a canal cruise during the SAIL 2025 festival, allowing participants to observe the spectacle alongside an estimated 10,000 vessels arriving from ports around the world.

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