Exploring Silversea’s New Brand Positioning: ‘To Finding More’ Unveiled

Silversea has unveiled its new brand positioning titled "To Finding More," designed to encourage travelers to embark on journeys filled with discovery and personal growth. The initiative aims to evoke emotions and authenticity, portraying travelers as the creators of their own stories. The campaign highlights the beauty of travel, showcasing transformative experiences across diverse locales and the enriching connections made with people during these adventures.

Bert Hernandez, President of Silversea, emphasized that this campaign celebrates guests’ innate curiosity, which fuels their desire to explore untouched parts of the world. He noted the importance of both the destinations that provide new insights and the people who inspire travelers, nurturing a spirit of immersive exploration in unmatched comfort.

The campaign characterizes Silversea guests as "eternal wanderers" seeking cultural enrichment and committing to personal evolution. Silversea positions itself as the perfect partner in fulfilling these ambitions, featuring immersive offerings like the S.A.L.T. (Sea and Land Taste) culinary program. Annette Diaz, Interim Chief Marketing Officer, mentioned that the brand’s refreshed approach brings guests closer to exclusive experiences, thus redefining luxury travel as a journey of discovery.

This new branding strategy is being rolled out across all of Silversea’s marketing platforms, reinforcing its promise to provide authentic and transformative travel experiences.

Set sail on a voyage of discovery with CruiseShip.net – your ultimate destination for all things cruising! Explore the latest news, insightful reviews, and thrilling cruising adventures from around the globe. Whether you’re a seasoned cruiser or a first-time traveler, CruiseShip.net is your go-to source for expert advice, insider tips, and inspiring stories to fuel your wanderlust. Embark on a journey like no other with CruiseShip.net – where every wave brings new excitement and endless possibilities on the high seas.