Starboard Expands Maritime Retail with TUI Cruises Aboard Mein Schiff Relax

Starboard Group has revealed an expansion of its collaboration with TUI Cruises by enhancing its retail operations aboard the newly launched Mein Schiff Relax. This development marks a significant step for Starboard in establishing a strong retail presence within the German cruise market.

The Mein Schiff Relax now boasts an impressive 3,970 square feet of retail space managed by Starboard, showcasing a mix of international and local products. The diverse product offerings include beauty items, fine jewelry, watches, and fashion, featuring both globally recognized brands and designers with German heritage.

A highlight of the retail experience is the Mediterranean destination shop, which offers a selection of regionally inspired products ranging from food and apparel to fashion accessories and souvenirs, designed for both adults and children. This curated selection reflects the cultural significance and geographical diversity of the Mediterranean itineraries serviced by the Mein Schiff Relax. Moreover, passengers will have the unique opportunity to schedule private shopping appointments, adding a personal touch to their shopping experience.

The women’s fashion range includes prestigious names such as Karl Lagerfeld, Armani Exchange, Polo Ralph Lauren, and Calvin Klein. Additionally, jewelry enthusiasts can find popular items from Pandora, including its famous charm bracelets and pendants. Timepiece options cater to both men and women with brands like BERING, Bulova, Citizen, and Hugo Boss, along with smart eyewear from the Ray-Ban Meta AI collection.

The beauty department features products from Rituals Cosmetics, Sol de Janeiro, Shiseido, and L’Occitane, alongside fragrances from top brands such as Bulgari, Chanel, Dior, and Tom Ford.

In a move to enhance its men’s fashion assortment, Starboard is introducing Fynch-Hatton, a German brand known for its quality casual wear and commitment to sustainability. This is complemented by luxury handbags and accessories from the Italian brand Gianni Chiarini.

In alignment with TUI Cruises’ sustainability goals and the environmental values of the German market, Starboard is focusing on responsible retail practices. This includes offering lab-created diamonds from Engrace Diamonds and a select collection of vintage luxury handbags and accessories from What Goes Around Comes Around.

This initiative not only fortifies Starboard’s standing as a premier retail operator within the maritime sector but also supports TUI Cruises in delivering unique and sustainable experiences to its guests.

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