Starboard Expands Maritime Retail Ventures with TUI Cruises on Mein Schiff Relax

Starboard Group is enhancing its partnership with TUI Cruises by launching a refined retail program aboard the Mein Schiff Relax, the latest addition to the Mein Schiff fleet. This initiative signifies a strategic expansion of Starboard’s operations in the German cruise market.

The Mein Schiff Relax now boasts a retail space of 3,970 square feet, featuring a mix of international and regional products across various categories such as beauty, jewelry, timepieces, and fashion, sourced from renowned brands as well as German heritage companies.

Central to the retail experience is a Mediterranean-themed shop, offering a curated selection that includes food, clothing, fashion accessories, jewelry, and souvenirs inspired by the Mediterranean locations on the ship’s itineraries. Guests can also schedule private shopping sessions for a personalized experience.

Highlights of the fashion collection include items from iconic brands such as Karl Lagerfeld, Armani Exchange, Polo Ralph Lauren, and Calvin Klein, with notable jewelry choices from Pandora featuring its signature charm bracelets. The offerings also include timepieces from companies like BERING, Bulova, Citizen, and Hugo Boss, along with tech-enhanced eyewear from the Ray-Ban Meta AI collection.

In the realm of beauty, passengers will find a variety of products from Rituals Cosmetics, Sol de Janeiro, Shiseido, and L’Occitane, along with fragrances from high-end brands such as Bulgari, Chanel, Dior, and Tom Ford.

Expanding the men’s fashion line, Starboard will introduce the German label Fynch-Hatton, recognized for its casual wear and sustainability efforts. The luxury offerings are complemented by accessories and handbags from Italian brand Gianni Chiarini.

In alignment with TUI Cruises’ sustainability goals, Starboard is emphasizing responsible retailing, showcasing offerings like lab-created diamonds from Engrace Diamonds and a curated collection of vintage luxury items from What Goes Around Comes Around.

This venture strengthens Starboard’s position in maritime retail while bolstering TUI Cruises’ commitment to providing unique and sustainable experiences for its guests.

For more details on this partnership, you can read further on TUI Cruises and Mein Schiff Relax.

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