Starboard Expands Retail Operations Aboard TUI’s Mein Schiff Relax

Starboard Group has announced a significant expansion of its collaboration with TUI Cruises by enhancing its retail operations aboard the newly launched Mein Schiff Relax, the latest addition to the Mein Schiff fleet. This initiative aims to bolster Starboard’s retail presence in the German cruise market by introducing a comprehensive onboard shopping experience.

Mein Schiff Relax now features 3,970 square feet of retail space managed by Starboard, showcasing a diverse range of international and regional products. Shoppers can explore various categories, from beauty and jewelry to fashion items sourced from well-known global and German heritage brands.

A highlight of the shopping experience is the Mediterranean destination shop, which offers a selection of regionally inspired goods, including food items, apparel, jewelry, and souvenirs suitable for adults and children. Passengers can even arrange for private shopping sessions, allowing for a tailored retail experience.

Notable fashion labels available for women include Karl Lagerfeld, Armani Exchange, Polo Ralph Lauren, and Calvin Klein, while jewelry offerings prominently feature Pandora’s iconic charm bracelets and pendant collections. Timepieces from brands like BERING, Bulova, Citizen, and Hugo Boss cater to both men and women, and smart eyewear such as the Ray-Ban Meta AI collection is also available.

For beauty enthusiasts, products from Rituals Cosmetics, Sol de Janeiro, Shiseido, and L’Occitane enhance the onboard offerings, with fragrances from luxury brands like Bulgari, Chanel, Dior, and Tom Ford also included.

In an effort to broaden its men’s fashion lineup, Starboard has introduced Fynch-Hatton, a German label known for its quality casual wear and commitment to sustainability, alongside handbags and accessories from Italian brand Gianni Chiarini.

Emphasizing responsible retail practices, Starboard aligns its offerings with TUI Cruises’ sustainability goals, featuring lab-created diamonds from Engrace Diamonds and a curated collection of vintage luxury handbags from What Goes Around Comes Around.

This partnership not only reinforces Starboard’s position as a leader in maritime retail but also supports TUI Cruises in delivering unique and sustainable guest experiences.

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