Celebrity Cruises Set to Navigate New Waters: Rhine and Danube River Cruising Launch in 2027

Celebrity Cruises is set to enter the European river cruise market in 2027, specifically on the Rhine and Danube rivers. This move marks the brand’s first venture beyond ocean cruising and signals a strategic expansion into inland waterways.

Earlier this year, the cruise line announced plans to establish a new river cruise division featuring an initial fleet of ten vessels, inspired by the design aesthetics of its Edge-class ocean liners. The new ships will operate under an all-inclusive model, with fares covering alcoholic beverages, WiFi, and one shore excursion per port.

Full itinerary details and the start of bookings are expected to be announced during the upcoming summer season. The Rhine and Danube rivers are among the busiest waterways in Europe for river cruising, with the Rhine accounting for about 25% of annual river cruise traffic.

Jason Liberty, CEO of Royal Caribbean Group, highlighted the river cruise initiative during the company’s fourth-quarter earnings call in January, asserting that this expansion is a committed venture, not merely an experiment. He noted that nearly half of Royal Caribbean’s customer base either has experience with or an interest in river cruising.

Industry analysts suggest that Celebrity’s strong reputation may attract a younger demographic to river cruising, a market traditionally favored by older travelers. Additionally, other major travel brands like Lindblad Expeditions and Trafalgar have also announced upcoming Rhine and Danube sailings, reflecting a competitive and expanding tourism landscape.

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