Azamara’s 3-Ship Gathering in Barcelona: A Strategic Milestone for the Cruise Line

On May 26, 2025, Azamara Cruises celebrated a major achievement by having three of its ships—Azamara Journey, Azamara Quest, and Azamara Onward—arrive simultaneously at the Port of Barcelona, marking the first time in the company’s history that these sister ships gathered at the same port. This significant milestone underscores a pivotal moment in Azamara’s operational journey.

To commemorate this event, Azamara hosted a variety of activities that highlighted its dedication to immersive travel experiences and engagement with stakeholders. Inviting travel agents from the UK, DACH, and EMEA regions, the company organized a signature AzAmazing Evening at Finca Mas Solers, a historic Renaissance-style mansion located near Barcelona. Guests enjoyed authentic hors d’oeuvres, beverages, and live performances of Spanish guitar, creating a vibrant atmosphere that showcased local culture.

Additionally, an exclusive panel discussion took place aboard Azamara Journey, featuring insights from CEO Dondra Ritzenthaler and other senior executives. The session provided valuable updates about the company’s future plans, including the anticipated return to Alaska in 2026. David Duff, Managing Director for the UK and EMEA, emphasized the importance of the event, noting that the participation of 50 travel agents showcased Azamara’s commitment to the travel trade.

Following the successful Barcelona event, Azamara’s fleet is poised to begin its summer season in Europe. Azamara Quest will venture to Iceland for its Canada and New England itinerary in July, while the other ships will operate extensive European routes covering the British Isles, Northern Europe, and the Mediterranean.

As part of its ongoing initiatives, Azamara is running a limited-time ‘May Flash Sale’ that offers a 20% discount on select sailings booked by May 30, 2025, for voyages departing between June 19, 2025, and May 11, 2026. This promotion aims to make Azamara’s destination-focused experiences more accessible to a broader audience.

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