Azamara’s 3-Ship Gathering in Barcelona: A Strategic Milestone for the Cruise Line

On May 26, 2025, Azamara Cruises celebrated a historical milestone by successfully bringing together three of its vessels—Azamara Journey, Azamara Quest, and Azamara Onward—at the Port of Barcelona, Spain. This marked the first time in the company’s history that these sister ships convened at the same port, underscoring a significant moment in Azamara’s operational history.

To celebrate this unprecedented event, Azamara organized festivities that highlighted its commitment to immersive travel experiences and partner engagement. Travel agents from the UK, DACH, and EMEA regions were invited to participate in an AzAmazing Evening held at Finca Mas Solers, a 19th-century Renaissance-style mansion near Barcelona. Attendees were treated to local cuisine, beverages, and live Spanish music, showcasing the rich culture of the region.

Additionally, an exclusive panel discussion took place aboard the Azamara Journey featuring insights from CEO Dondra Ritzenthaler and other senior executives. This discussion provided important updates regarding Azamara’s strategic direction, including plans to return to Alaska in 2026. David Duff, Managing Director for the UK and EMEA, expressed the significance of the event, emphasizing the involvement of 50 travel agents as a reflection of Azamara’s ongoing dedication to supporting the travel community.

Following the event in Barcelona, Azamara’s fleet is prepared to begin its summer season in Europe. The Azamara Quest will head to Iceland to launch its Canada and New England program in July, while the other ships will cover extensive European itineraries across the British Isles, Northern Europe, and the Mediterranean.

In line with its ongoing initiatives, Azamara is running a limited-time ‘May Flash Sale,’ offering a 20% discount on select sailings booked by May 30, 2025. This promotion applies to voyages scheduled from June 19, 2025, to May 11, 2026, reinforcing Azamara’s strategy to enhance access to its destination-focused travel experiences.

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