Azamara Embarks on a New Journey: Exploring the Next Chapter in Destination Immersion

Azamara Cruises, recognized for its Destination Immersion concept and numerous late-night and overnight port calls, has announced a new program called "Discover What the Locals Know." This initiative aims to provide travelers not just visits to ports but immersive local experiences.

Dondra Ritzenthaler, CEO of Azamara, noted that today’s travelers desire more meaningful connections with local cultures, seeking experiences that go beyond typical sightseeing. They wish to dine where locals eat, engage in regional traditions, and savor authentic moments. This program thus includes opportunities to stroll along Gythion’s charming waterfront or visit the hillside village of Sirince in Turkey, offering authentic experiences that resonate deeply.

Launching in the 2026-2027 Mediterranean season, the program features small-group excursions hosted by locals, special access to European film festivals, artisan workshops, and culinary experiences tied to regional heritage. Some itineraries will allow guests to explore popular cities during quieter hours, enhancing their experience of local life.

Azamara’s focus on extended port calls enables guests to fully immerse themselves in seasonal customs and local celebrations. For instance, winter markets provide a vibrant setting for cultural exchanges, where travelers can mingle with residents and enjoy community festivities away from tourist-heavy seasons.

Highlights of the program include evenings in Florence, where guests can experience the Festival dei Popoli in local cinemas; a city-wide musical tribute to Vincenzo Bellini in Catania; and a double overnight stay in Seville during its European Film Festival. Additionally, in Santa Margherita, travelers will participate in the olive harvest at a family-run mill and enjoy the festive ambiance of Christmas markets in Florence, Mahon, and Palma.

By introducing "Discover What the Locals Know," Azamara sets a new precedent in cruise travel, prioritizing authenticity and intimate experiences. By focusing on off-peak travel seasons, Azamara presents an opportunity for guests to engage with cultures in a more genuine and accessible manner.

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