Jannik Sinner Joins MSC Explora Journeys as Global Brand Ambassador

Explora Journeys, the luxury travel arm of the MSC Group, has announced that professional tennis player Jannik Sinner will serve as their global brand ambassador. This news was revealed in New York City just before the US Open, where Sinner is set to compete.

The partnership is rooted in shared values, with Explora Journeys highlighting Sinner’s qualities of discipline, resilience, and composure. These traits resonate with the company’s principles of excellence, precision, and authenticity in the maritime experience. At the core of this collaboration is the “Ocean State of Mind” philosophy, which focuses on promoting calmness, clarity, and connection. Sinner relates these values to his personal life, emphasizing balance, well-being, and a thoughtful approach to his daily routine.

In his ambassadorial role, Sinner will be involved in brand campaigns, contribute to the development of wellness programs on board, and publicly represent Explora Journeys at hisMatches. This collaboration is envisioned as more than mere endorsement; it aims to promote a balanced and mindful lifestyle that reflects shared values.

This agreement also aligns with Explora Journeys’ strategy to engage with international sports and leisure events. Earlier this year, Explora II served as a hotel during the Formula 1 Grand Prix de Monaco, providing guests with a unique vantage point from Port Hercule. In a similar initiative for 2026, Explora I is scheduled to return to Monaco, reinforcing the brand’s presence in elite sporting events.

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