Discover the Excitement: CLIA’s Annual Cruise Month Unveils New Ships, Itineraries, and Experiences!

CLIA’s annual cruise month, themed around river cruising this week, showcases a wave of new ships, itineraries, and enriched experiences, marking a golden era for this segment of the travel industry. The campaign emphasizes the innovative developments in river cruising, highlighted by the unveiling of new vessels and exploration opportunities, as well as the entry of fresh cruise lines into the market.

Joel Katz, managing director of CLIA, expressed his enthusiasm, stating, “In recent times we’ve had a succession of new announcements in river cruising, including spectacular new ships, new rivers and destinations to explore, and new cruise lines entering the sector.” This influx of variety promises to enhance the travel experiences available to prospective passengers.

Under the #LoveCruise banner, CLIA’s Cruise Month aims to highlight the diverse range of cruise line offerings across its four weekly themes: Ocean Cruising, River Cruising, Expedition Cruising, and Luxury Cruising. The initiative promotes the benefits of booking cruises through specialist travel agents, urging consumers to connect with certified CLIA members.

Additional features of Cruise Month include dedicated cruise editions in weekend travel sections, an expanded webinar program for travel agents, and new educational resources focused on river and expedition cruising. The campaign also provides a toolkit for CLIA members, containing marketing materials like logos, videos, social media assets, and promotional offers, which can be accessed here.

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