Hurtigruten Kicks Off the Year with Record-Breaking January Success
Hurtigruten has kicked off the year impressively, reporting the strongest month in its history for trading in the UK, which is one of its key markets. The company announced that its January revenue from the UK surged by 75% year-on-year. This significant growth is indicative of rising interest in voyages along Norway’s coastline and into the Arctic regions.
The growth in revenue was particularly notable for Hurtigruten’s Signature and Original voyages, which saw an increase of over 70% compared to January of the previous year. Additionally, the revenue generated through UK trade bookings rose by over 80% during the same timeframe.
A contributing factor to this boom is believed to be the recently launched three-part travel documentary series titled "Lorraine Kelly’s Norwegian Odyssey," created in collaboration with Channel 4. This series has helped increase visibility for Hurtigruten’s voyages and the natural beauty of Norway, leading to a remarkable 107% spike in website traffic between January 15 and 29 compared to the identical dates in the previous year.
Iain Powell, the Chief Commercial Officer at Hurtigruten, expressed satisfaction with the company’s start in the UK, stating, “We’re delighted with the way the year has started in the UK, delivering our best ever month of trading.” He noted that demand has exceeded expectations, with significant trading days occurring even before the documentary began airing.
Furthermore, with Hayley Moore stepping into her new role as Vice President of Sales & Marketing for the UK and Emerging Markets in mid-January, the company anticipates building on this momentum. Her extensive experience in enhancing brand visibility and driving commercial performance will be vital in seizing new opportunities and further elevating Hurtigruten’s presence in the market.
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At CruiseShip.net, our editorial team is made up of passionate travelers, seasoned cruisers, and maritime industry enthusiasts who live and breathe life at sea. From the latest ship launches and destination spotlights to detailed reviews and onboard tips, we are dedicated to helping readers discover the joy of cruising. Our mission is to make every article both inspiring and useful, whether you are planning your first voyage or your fiftieth. We research, fact-check, and collaborate with cruise insiders around the world to bring you accurate, up-to-date, and exciting coverage of the global cruise industry. Join us as we chart new horizons, exploring one port, one ship, and one unforgettable experience at a time.
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