Viking Launches Brand Experience Centre in Beijing to Drive Growth in the Chinese Market
Viking Cruises has launched a brand experience center in Beijing as part of its strategy to grow in the Chinese market. This center aims to connect with consumers in Beijing and northern China by offering insights into Viking’s cruise offerings, while allowing potential travelers to engage directly with company representatives about their itinerary options.
This initiative is part of Viking China’s broader effort to merge online and offline marketing approaches, enhancing engagement with customers in major urban locations. The center’s opening aligns with Viking’s plans to introduce eight Mediterranean cruises with Chinese-language services for the upcoming summer season, varying from 8 to 22 days in length. Moreover, the number of European river cruises with Mandarin-speaking services is set to rise from initial offerings in 2019 to a total of 14 itineraries, lasting between 8 to 14 days.
Having entered the Chinese cruise market in 2016, Viking has since tailored its offerings to Mandarin-speaking passengers, successfully serving nearly 100,000 Chinese travelers, with Beijing being a notable source of passengers, second only to Shanghai. The new experience center in a strategic location is designed to enhance engagement and facilitate direct discussions about Viking’s cruise services and itineraries.
This expansion indicates Viking’s commitment to the Chinese market, highlighting the increasing demand for outbound cruises and the importance of accommodating cultural and language preferences for Mandarin-speaking guests.
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At CruiseShip.net, our editorial team is made up of passionate travelers, seasoned cruisers, and maritime industry enthusiasts who live and breathe life at sea. From the latest ship launches and destination spotlights to detailed reviews and onboard tips, we are dedicated to helping readers discover the joy of cruising. Our mission is to make every article both inspiring and useful, whether you are planning your first voyage or your fiftieth. We research, fact-check, and collaborate with cruise insiders around the world to bring you accurate, up-to-date, and exciting coverage of the global cruise industry. Join us as we chart new horizons, exploring one port, one ship, and one unforgettable experience at a time.
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