Princess Cruises Breaks Guinness World Record with Largest Margarita Party Aboard Regal Princess

Princess Cruises has recently set a new GUINNESS WORLD RECORDS™ title for the most margaritas sold in an eight-hour period. This achievement took place aboard the Regal Princess during National Margarita Day celebrations on February 17th. The record was established by selling 3,410 handcrafted 24K Margaritas, surpassing the previous record of 2,728.

The event took place while the Regal Princess was docked in Cozumel during a seven-day Western Caribbean itinerary, which began in Galveston, Texas. All bars on the ship came together for this initiative, creating a festive atmosphere throughout the vessel splashed with the excitement of the record attempt.

A Guinness World Records adjudicator was present to witness the event, confirming that the atmosphere on the Regal Princess reflected the scale of the endeavor and officially recognizing the new record.

This record-setting event coincided with a significant commercial achievement for Princess Cruises. Since the launch of their partnership with Pantalones Organic Tequila, over 1,038,000 units of the 24K Margarita have been sold across the fleet from January 1, 2025, to January 7, 2026. The cocktail has become the most popular signature drink in Princess Cruises’ beverage program, indicating strong guest engagement with the special offering that was introduced in October 2024.

The company celebrated this feat alongside the naming ceremony of the Star Princess, where Camila and Matthew McConaughey participated as godparents, blessing the newly minted vessel with a bottle of tequila, representing good fortune for its upcoming voyages.

The cocktail program aims to enhance the onboard experience by weaving together storytelling, hospitality, and brand partnerships. Achieving both the milestone of one million margaritas sold and the world record in the same timeframe highlights the strong connection passengers have developed with the product.

Pantalones Organic Tequila, which includes Blanco, Reposado, and Añejo variants, is available throughout the fleet and featured in select beverage packages. Apart from the 24K Margarita, the brand has collaborated with the onboard mixologist to create a variety of cocktails. These include a tropical blend with jalapeño and pineapple and a paloma-style drink with grapefruit. A unique mobile tequila cart serves to enhance the visibility of this partnership on board.

This tequila brand is part of a wider array of celebrity-associated beverages offered by Princess Cruises, including wines and spirits related to various public figures. More information about the cruise line and its offerings can be found through authorized travel partners, customer service channels, and the company’s official website.

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