Matt DeWitte has returned to Hurtigruten as the new Vice President of Sales and Marketing for the Americas, effective August 31, 2026. Previously, he held the position of head of marketing for the Americas at Hurtigruten from August 2022 until the brand’s split with HX Expeditions in January 2025. Following this, he took on a broader role as head of marketing for the Americas, Australia, and New Zealand at HX.
Iain Powell, Hurtigruten’s Chief Commercial Officer, expressed enthusiasm for DeWitte’s return, highlighting his extensive experience and proven track record in the industry. Powell is confident that DeWitte will effectively contribute to advancing the brand’s presence and performance in the North American market, which plays a crucial role in Hurtigruten’s growth strategy. This year has seen record growth for the company in this region.
DeWitte shared his excitement about rejoining the Hurtigruten team, emphasizing the unique opportunity to collaborate with former colleagues while helping to enhance value and guest experiences for the iconic travel brand.
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