Riviera Travel River Cruises has appointed Donna Kurtz as the MICE sales director for North America. This newly created role focuses on charter, incentive, and group travel initiatives, supporting the brand’s growth in North America. Kurtz will collaborate directly with Stuart Milan, the President of North America, to develop and implement strategies that enhance relationships with travel advisors and the MICE sector.
Milan expressed enthusiasm about Kurtz joining the team, stating that her dynamic approach and extensive experience in the MICE segment will help elevate Riviera’s impact in the market. With over 30 years in the cruise industry, Kurtz previously served as the director of charter and incentive sales at Scenic Luxury Cruises & Tours and Emerald Waterways, where she played a significant role in driving the division’s revenue.
Kurtz’s career also includes experiences with brands like Paul Gauguin Cruises and Windstar Cruises, and she has developed successful incentive and sales programs throughout her two-decade tenure. She expressed excitement about collaborating with the Riviera team to further strengthen partnerships and build upon the brand’s recent surge in the North American leisure travel market.
Riviera Travel noted that Kurtz has established a strong reputation for driving revenue growth and creating successful MICE initiatives for renowned cruise brands.
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