Scenic Group Reports Remarkable 37% Passenger Growth in a Landmark Year
Scenic Group, the parent company of Scenic and Emerald Cruises, experienced remarkable success in 2024, surpassing all previous records in sales and guest bookings. The U.S. market witnessed a 37% increase in passengers compared to 2023, accompanied by a 22% rise in guest bookings.
The company celebrated a record-breaking Black Friday with a staggering 119% year-over-year increase in net bookings for that day, marking it the best in its history. Additionally, Cyber Monday became the highest sales day ever for the group, with net passenger bookings up by 24% compared to previous records.
Ken Muskat, managing director of Scenic Group USA, attributed this success to the hard work of their team and the loyalty of their guests. He emphasized that the remarkable sales figures and the recognition received from the industry were key indicators of Scenic Group’s strong performance throughout the year.
For more details, visit:
Set sail on a voyage of discovery with CruiseShip.net – your ultimate destination for all things cruising! Explore the latest news, insightful reviews, and thrilling cruising adventures from around the globe. Whether you’re a seasoned cruiser or a first-time traveler, CruiseShip.net is your go-to source for expert advice, insider tips, and inspiring stories to fuel your wanderlust. Embark on a journey like no other with CruiseShip.net – where every wave brings new excitement and endless possibilities on the high seas.
Leave a Reply