Scenic Group Reports Impressive 37% Passenger Growth in the USA for 2024

Scenic Group, the parent company of Scenic Luxury Cruises and Emerald River Cruises, has experienced remarkable success throughout 2024, achieving notable milestones in both sales and guest bookings.

In the U.S. market, the company reported a 37% increase in passengers compared to 2023, alongside a 22% boost in bookings for the same timeframe. One of the standout moments of the year occurred during Black Friday, when net bookings surged by 119% year-over-year, marking it as the strongest Black Friday in the company’s history.

Furthermore, Cyber Monday exceeded expectations, setting a new record as the highest single sales day for the line, recording a 24% increase in net passenger bookings over previous highs.

Ken Muskat, managing director of Scenic Group USA, credited the company’s success to the commitment of their team and the loyalty of their guests. He emphasized that record sales and prestigious accolades reflect the strength of Scenic Group’s performance throughout the year.

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