MSC Cruises Launches Exciting Big Game Ad Showcasing MSC World America

MSC Cruises is preparing to unveil its "Big Game" advertisement, featuring its newest vessel, MSC World America. This 60-second commercial will air during one of television’s biggest events and promises to highlight the cruise line’s distinctive European flair combined with American sensibilities.

Although the identities of the two celebrities appearing in the ad have not yet been disclosed, the campaign aims to initiate a nationwide marketing drive that emphasizes MSC Cruises’ commitment to the U.S. market. The strategy is focused on showcasing the company’s enhanced fleet positioned at an increasing number of North American homeports, alongside a range of onboard amenities specially designed for North American preferences. The spotlight will also shine on the MSC Yacht Club, a luxury sector within the cruise, offering premium rooms, butler service, and exclusive areas. Additionally, the advertisement will highlight Ocean Cay, a private island owned by MSC featuring pristine beaches, with further enhancements expected in early 2025.

The commercial emphasizes MSC Cruises’ rich global legacy and its unique approach to blending familiar comforts with innovative offerings. It coincides with the anticipated launch of MSC World America, the largest ship in MSC’s fleet designed for the North American market, set to set sail from Miami on April 12, 2025. The ship will operate 7-night itineraries in the Eastern and Western Caribbean, including a stop at Ocean Cay MSC Marine Reserve.

2025 is set to be a milestone year for MSC in the U.S. The company will celebrate the grand opening of its new terminal at PortMiami on April 9, 2025, which plans to be the world’s largest cruise terminal. Moreover, MSC will expand operations to include sailings from Galveston, Texas for the first time, and plans to introduce Alaska itineraries in summer 2026.

The "Big Game" advertisement, created in partnership with the award-winning agency Highdive, positions MSC Cruises as a premier option for American travelers seeking a unique vacation experience.

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