Riviera River Cruises UK Rebrands: Welcome to Riviera Travel!

The UK-based Riviera River Cruises has announced its rebranding to Riviera Travel, aligning its river cruise business with its extensive range of ultra-premium travel experiences. This transition aims to enhance the company’s visibility in the U.S. market while introducing an updated brand identity and broader service offerings.

Marilyn Conroy, Executive VP of Marketing and Sales, stated that this rebranding represents the company’s diverse portfolio, which has evolved over more than 40 years of providing high-end tours. The unified name across its services is intended to better cater to American travelers seeking luxury European vacations.

To make travel planning more convenient for advisors and their clients, Riviera Travel will offer bundled travel packages that include air travel, transfers, river cruises, along with pre- and post-cruise stays. This simplification of the booking process is designed to allow travel advisors to arrange seamless journeys, with all packages being fully commissionable.

In addition to this, the company will start issuing commissions to travel advisors two weeks prior to clients’ departures, enhancing early compensation practices and underscoring Riviera Travel’s commitment to its partners in the travel industry.

For 2025, Riviera Travel has planned to provide incentives for travel advisors, with vouchers worth $50 for bookings of seven nights and $100 for 10-night bookings or more.

Riviera Travel is also set to introduce new itineraries and onboard amenities, including combination cruises that extend for up to 29 days. Themed cruises—like "Gastronomy of the Douro" and "Art and History on the Danube"—will cater to specific interests, while onboard enhancements will feature a superior drinks package and regionally inspired experiences.

Conroy emphasized the vital role of travel advisors in Riviera Travel’s progress, highlighting the company’s focus on supporting them with innovative solutions and efficient processes. The rebranding aims to reaffirm the company’s commitment to its advisors, clients, and ongoing service evolution.

With these updates, Riviera Travel is anticipated to have a transformative year as it expands its offerings for travelers and trade partners.

More information can be found on Riviera Travel.

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