AROYA Cruises Launches with Captivating Sonic Branding by MassiveMusic Dubai

MassiveMusic Dubai, a prominent music creative agency, has crafted an award-winning sound identity for AROYA Cruises, Saudi Arabia’s domestic cruise line and emerging travel brand. This sonic branding beautifully intertwines traditional Saudi Arabian music elements with contemporary production techniques, creating a unique audio experience that resonates with both local and international audiences.

The sound design features instruments native to Arabic music, such as the oud and ney flute, combined with natural soundscapes like waves and birdsong. This blend aims to evoke feelings of tranquility and adventure. The modern production techniques elevate the traditional sounds, artfully mirroring AROYA Cruises’ "Remarkably Arabian" ethos and aligning with Saudi Arabia’s Vision 2030 initiative, aimed at establishing the country as a leading global tourist destination.

The sonic branding enhances all aspects of the AROYA experience—from promotional materials to the onboard atmosphere—plus activations linked with the brand’s partnership with Al Nassr Football Club. The campaign also inspired a new song by famous Saudi artist Abdul Majeed Abdullah, which has already racked up over 4 million views on YouTube, reflecting its significant cultural impact.

Notably, the AROYA sound identity has received industry accolades even before its official launch. It was honored with the Silver Award for Best Use of Audio Branding at the 2024 Transform MEA Awards, showcasing MassiveMusic’s growing presence and influence in the Saudi Arabian market and marking AROYA as a significant addition to its portfolio.

For more details, visit AROYA Cruises or check out further Cruise news.

Set sail on a voyage of discovery with CruiseShip.net – your ultimate destination for all things cruising! Explore the latest news, insightful reviews, and thrilling cruising adventures from around the globe. Whether you’re a seasoned cruiser or a first-time traveler, CruiseShip.net is your go-to source for expert advice, insider tips, and inspiring stories to fuel your wanderlust. Embark on a journey like no other with CruiseShip.net – where every wave brings new excitement and endless possibilities on the high seas.