HX Expeditions Reveals Stunning Fleet Livery Overhaul in Final Phase of Strategic Rebranding

HX Expeditions has launched a new livery for its fleet, introducing Indigo Blue and Sand as its main brand colors, accompanied by Pearl and Arctic White accents. This redesign is inspired by marine ecosystems and polar environments, marking the final stage of the company’s separation from its former parent brand, Hurtigruten. The new branding helps to establish HX Expeditions’ distinct identity in the expedition cruising sector.

The initiative follows the initial rebranding effort started in December 2023 and aims to clarify market positioning in overlapping areas like Norway, while aligning with HX’s commitment to sustainability, scientific exploration, and its long-standing heritage since 1896.

Key updates include:

• Visual Identity: The livery change will reflect across all digital platforms, crew uniforms, and passenger amenities, like new Indigo Blue expedition jackets.
• Market Differentiation: The strategic shift highlights HX’s focus on polar and warm-water destinations, setting it apart from Hurtigruten’s traditional coastal voyages.
• Sustainability Focus: The rebranding is embedded with eco-friendly practices, consistent with the company’s operational ethos.

The redesign process, guided by customer feedback, reflects HX’s aim for innovation in expedition travel while honoring its legacy. The implementation across the fleet will be completed during scheduled dry docks, aiming for full rebranding by mid-2024.

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