Introducing VIVA Boutique: Elevating Luxury Cruising on the Seine River with VIVA Cruises

VIVA Cruises is poised to launch a luxurious new sub-brand, VIVA Boutique, in May 2026. This introduction signifies a strategic expansion into the high-end river cruise sector. The flagship vessel, VIVA BEYOND, will exclusively navigate the Seine River, with a variety of culturally rich itineraries departing from Paris.

Initially part of the Scylla fleet, VIVA BEYOND has been extensively refurbished to meet the elevated standards of the VIVA Boutique brand. The 110-meter ship will accommodate 112 passengers in 58 cabins, more than half of which will be suites. Among the highlights are ten Master Suites featuring panoramic views and exclusive perks, such as in-room breakfast service, priority boarding, and reserved dining seats.

Onboard amenities will include three diverse restaurants, a panoramic lounge bar, a spa and fitness center, and an expansive sun deck with a pool—all designed to deliver a luxurious experience that captures the essence of French elegance.

The itineraries will showcase France’s vibrant cultural heritage. One notable program, "In the Footsteps of Impressionism," includes a private excursion to Auvers-sur-Oise, an artist’s village that influenced renowned figures such as Van Gogh and Cézanne.

Reservations for VIVA BEYOND’s inaugural season are currently open, with the maiden voyage scheduled for May 10, 2026. Travelers making early bookings between May 10 and June 30, 2025, will receive a EUR 200 flight credit per person.

By launching VIVA Boutique, VIVA Cruises aims to appeal to travelers looking for a more personalized and upscale river cruising experience, setting a new standard for luxury travel along the Seine.

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