Swan Hellenic Names Lisette Rusian as Senior Director for North America

Swan Hellenic has appointed Lisette Martinez Rusian as the new Senior Director of North America (NAM) Sales. In her new role, Rusian will spearhead the company’s regional sales strategy, engage partners, and drive growth initiatives throughout North America.

The company expressed its gratitude to Joe Malony, who previously held this position, noting his dedicated service over the years and wishing him success in his future endeavors.

Patrizia Iantorno, the Chief Commercial Officer at Swan Hellenic, extended a warm welcome to Rusian, highlighting her extensive experience and innovative approach as assets that align perfectly with the company’s mission to enhance luxury expedition cruising.

Rusian boasts over three decades in the cruise and hospitality industries, commencing her career in 1995. Her background includes significant leadership roles at prominent brands such as Princess Cruises, American Queen Voyages, Atlas Ocean Voyages, and Norwegian Cruise Line Holdings.

Her achievements range from launching effective sales teams to leading successful marketing initiatives, including major charter operations for prestigious events like the 2016 Rio Olympic Games and Super Bowl XLVIII. Rusian’s appointment reinforces Swan Hellenic’s dedication to exceptional customer service and strategic market expansion.

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