TUI Cruises Unveils Exciting Mein Schiff Campaign: Discover Your Perfect Getaway!

TUI Cruises is set to launch its most extensive marketing campaign for its Mein Schiff brand this September under the tagline “Every Moment a Journey.” The campaign aims to increase visibility in Germany, Austria, Switzerland, as well as the Benelux and Scandinavian markets, utilizing various media channels including TV, radio, podcasts, and digital platforms.

Travel agencies will receive materials to support sales, and fans of TUI will have a chance to win exclusive items signed by brand ambassador Robbie Williams, along with two nine-night trips in a balcony cabin aboard the new Mein Schiff Flow.

The campaign, developed in collaboration with EssenceMediacom and JAKALA Germany, aims to enhance the brand’s presence and position Mein Schiff as a premium cruise experience suitable for various demographics including families, couples, and first-time cruisers.

Robbie Williams is set to feature in promotional materials on the Mein Schiff Relax, emphasizing the traveling experience onboard the Mein Schiff fleet. The new Mein Schiff Flow will enter service in summer 2026, operating from Palma de Mallorca in the western Mediterranean, with calls to Spain, Italy, France, and Portugal. The Mein Schiff Relax will also continue its operations in Northern Europe for its second summer season, exploring the Baltic Sea and Norway.

This strategic initiative signals TUI’s commitment to establishing Mein Schiff as a key player in the European cruise market.

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