Royal Caribbean Expands European Horizons with the Launch of Royal Beach Club Santorini

Royal Caribbean is set to enhance its Mediterranean presence with the introduction of its first private beach club in Europe, the Royal Beach Club Santorini, located on the picturesque island of Santorini. This new development is scheduled to open in the summer of 2026, aiming to elevate guest experiences by extending the onboard luxury to exclusive coastal locations.

The beachfront facility will grant visitors direct access to the island’s distinctive volcanic black-sand beaches and stunning views of the Aegean Sea. Primarily designed for passengers of Royal Caribbean and Celebrity Cruises, the club will also welcome local guests as space permits. It aims to provide a curated experience reminiscent of a premium shore excursion, focusing on blending the natural beauty of Santorini with the superior services that the cruise line is known for.

Visitors will be able to purchase day passes that include beach access, dining options, sun loungers with umbrellas, Wi-Fi, and a ferry service linking to local hotspots like Oia and Fira. Early design concepts showcase shaded cabanas, comfortable sunbeds, and a stylish poolside lounge bar.

For October 2026 sailings on the Explorer of the Seas, ticket prices are set at approximately $284 for adults and $199 for children, with promotional discounts available. Marketed as "The Ultimate Santorini Day," advanced bookings can be made via the Cruise Planner.

While the precise location remains unofficial, early indications suggest the club may be near the Theros Wave Bar area on Eros Beach, a spot well-regarded for its dramatic cliff formations and luxurious coastal vibe. The project aligns with Royal Caribbean’s ambition to expand its Royal Beach Club Collection, which already includes similar ventures in Cozumel and Paradise Island.

Santorini, a staple of Aegean cruise itineraries, is celebrated for its remarkable vistas and stunning cliffside villages. With the introduction of the Royal Beach Club, customers can anticipate a more streamlined and tranquil shore experience, representing a modern evolution in how cruising interacts with iconic destinations.

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