Heineken Expands Global Reach: Strengthening Duty-Free Distribution Channels
Heineken has recently detailed its strategy to enhance global distribution in duty-free channels, particularly focusing on cruise lines. Speaking at the TFWA exhibition in Cannes, Global Duty Free Manager Natalia Kuldyaeva highlighted the importance of collaboration with customers to identify both opportunities and challenges for the upcoming year.
Christian Klimpke, Global Account Manager for Cruiselines, shared that 2025 marked a significant achievement for Heineken in the cruise sector by becoming the leading draught supplier by volume, a goal set for the previous year. The brand’s strength within the International Premium Lager category remains solid, supported by popular regional offerings such as Birra Moretti and Dos Equis.
Klimpke emphasized Heineken’s commitment to the cruise sector, stating that the company continuously invests in crew training and unique experiences. Initiatives like the Heineken Limited Sail Edition and partnerships with prominent events such as Formula 1 and UEFA Champions League are part of this strategy.
Additionally, in response to the increasing demand for healthier beverage options, Heineken is focusing on its non-alcoholic line, Heineken 0.0, to cater to both passengers and crew onboard. The cruise channel is a long-term priority for Heineken as they venture into new markets and support sustainability initiatives, including transitioning from non-returnable bottles to cans and introducing one-way kegs.
Set sail on a voyage of discovery with CruiseShip.net – your ultimate destination for all things cruising! Explore the latest news, insightful reviews, and thrilling cruising adventures from around the globe. Whether you’re a seasoned cruiser or a first-time traveler, CruiseShip.net is your go-to source for expert advice, insider tips, and inspiring stories to fuel your wanderlust. Embark on a journey like no other with CruiseShip.net – where every wave brings new excitement and endless possibilities on the high seas.
At CruiseShip.net, our editorial team is made up of passionate travelers, seasoned cruisers, and maritime industry enthusiasts who live and breathe life at sea. From the latest ship launches and destination spotlights to detailed reviews and onboard tips, we are dedicated to helping readers discover the joy of cruising.
Our mission is to make every article both inspiring and useful, whether you are planning your first voyage or your fiftieth. We research, fact-check, and collaborate with cruise insiders around the world to bring you accurate, up-to-date, and exciting coverage of the global cruise industry.
Join us as we chart new horizons, exploring one port, one ship, and one unforgettable experience at a time.
Editorial Team
At CruiseShip.net, our editorial team is made up of passionate travelers, seasoned cruisers, and maritime industry enthusiasts who live and breathe life at sea. From the latest ship launches and destination spotlights to detailed reviews and onboard tips, we are dedicated to helping readers discover the joy of cruising. Our mission is to make every article both inspiring and useful, whether you are planning your first voyage or your fiftieth. We research, fact-check, and collaborate with cruise insiders around the world to bring you accurate, up-to-date, and exciting coverage of the global cruise industry. Join us as we chart new horizons, exploring one port, one ship, and one unforgettable experience at a time.
Leave a Reply