Celebrity Cruises Named Official Sponsor for ASTA River Cruise Expo 2026 and 2027
The American Society of Travel Advisors (ASTA) has announced that Celebrity Cruises will be the Title Sponsor for the ASTA River Cruise Expo in 2026 and 2027. This sponsorship comes as Celebrity prepares to launch a new class of river vessels on the Danube and Rhine, featuring modern designs, expanded accommodations, and enhanced dining experiences.
The ASTA River Cruise Expo, the premier event focused on river cruising, is set to take place from March 11 to March 15, 2026, in Amsterdam. This year’s event is already sold out and will welcome hundreds of travel agents and leading river cruise companies. As the Title Sponsor, Celebrity Cruises will have a significant presence, including participation in the Welcome Reception and a main-stage presentation during the General Session. Notably, senior executives from Celebrity will engage in a fireside chat with ASTA President and CEO Zane Kerby on March 13th.
Celebrity’s new riverboats, debuting in 2027, are designed to elevate the river cruise experience, incorporating design elements from the line’s Edge Series of ocean ships alongside continental influences. Planned features include Skylight Infinite Balcony Suites, flexible open-deck areas, and upgraded culinary offerings. The fare structure is designed to simplify the guest experience by encompassing shore excursions, Wi-Fi, and premium drink packages.
ASTA views this partnership as a reflection of the growing momentum in the river cruise market and a demonstration of Celebrity’s commitment to supporting travel advisors. By aligning with ASTA and entering the river cruise sector, Celebrity aims to redefine contemporary river cruising when their inaugural vessels set sail in 2027.
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At CruiseShip.net, our editorial team is made up of passionate travelers, seasoned cruisers, and maritime industry enthusiasts who live and breathe life at sea. From the latest ship launches and destination spotlights to detailed reviews and onboard tips, we are dedicated to helping readers discover the joy of cruising. Our mission is to make every article both inspiring and useful, whether you are planning your first voyage or your fiftieth. We research, fact-check, and collaborate with cruise insiders around the world to bring you accurate, up-to-date, and exciting coverage of the global cruise industry. Join us as we chart new horizons, exploring one port, one ship, and one unforgettable experience at a time.
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