Campari Launches Exciting Branded Activations at Royal Caribbean’s Private Island
Campari Group and Royal Caribbean International recently celebrated a significant partnership milestone during the 2025 President’s Cruise. For the first time, they hosted a branded event at Royal Caribbean’s private island, Perfect Day at CocoCay, in late September. This activation transformed key areas, such as Oasis Lagoon and Hideaway Beach, into vibrant spaces inspired by Aperol and Espolòn Tequila.
Biancamaria Sansone, the global head of marketing at Campari Group, emphasized the unique nature of this event. She noted its role in extending their brand engagement beyond the ship and creating an immersive experience for travelers. The collaboration highlighted the brands’ commitment to enhancing traveler engagement.
The activation not only showcased Aperol’s surprise and delight factor but also introduced Espolòn Tequila’s bold identity to the island experience. Attendees enjoyed various installations, including DJ booths and mobile bars, while Hideaway Beach offered special amenities like an Aperol truck, gifting stations, and photo opportunities.
In addition, Espolòn Tequila made its debut at the event, providing guests with beverages and engaging them with photo setups designed for social sharing. Participants received branded caps and sunglasses, further enriching their experience.
This event marked a new chapter in the collaboration between Campari Group and Royal Caribbean, showcasing how they aim to create lasting memories and connections through unique and engaging experiences.
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At CruiseShip.net, our editorial team is made up of passionate travelers, seasoned cruisers, and maritime industry enthusiasts who live and breathe life at sea. From the latest ship launches and destination spotlights to detailed reviews and onboard tips, we are dedicated to helping readers discover the joy of cruising. Our mission is to make every article both inspiring and useful, whether you are planning your first voyage or your fiftieth. We research, fact-check, and collaborate with cruise insiders around the world to bring you accurate, up-to-date, and exciting coverage of the global cruise industry. Join us as we chart new horizons, exploring one port, one ship, and one unforgettable experience at a time.
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