Adora Cruises Unveils Exciting New Loyalty Program for Travelers

Adora Cruises has recently introduced its new loyalty program called the Adora Club, aimed at enhancing the cruise experience for repeat guests. The program features a multi-tiered membership system where passengers can accumulate points with each voyage, allowing them to progress through four tiers: Azure, Pearl, Platinum, and Diamond.

Each tier offers exclusive benefits, including souvenirs, onboard spending discounts, and priority embarkation and disembarkation. The company expressed that the launch of the Adora Club is a significant step in improving customer service, emphasizing its commitment to providing a premium experience tailored to customer needs.

Adora Cruises also plans to explore partnerships with other brands and platforms to create additional crossover benefits for club members. In conjunction with the program’s launch, Adora has initiated a campaign for membership registration through its website and WeChat channel. Enrolling by February 11, 2026, will grant participants access to exclusive offers.

Additionally, the campaign includes a "Refer a Friend" event, offering members the chance to enter a lucky draw for prizes when they successfully invite friends to join the Adora Club. Prizes consist of Adora-branded merchandise and free cruises on the Adora Magic City and the Adora Mediterranea.

The cruise line is also preparing to expand its fleet, with the upcoming launch of the Adora Flora City, set for delivery in late 2026. This new ship will cater to cruises departing from Guangzhou.


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