MSC Cruises Unveils Star-Studded Ad Campaign Featuring Drew Barrymore and Orlando Bloom

MSC Cruises has launched a new advertising campaign featuring Drew Barrymore and Orlando Bloom, reviving their “Let’s Holiday” theme. The ads, which debuted over the weekend, showcase the pair aboard the MSC World America. Instead of focusing on direct sales, the commercials highlight the ship’s European roots combined with American comforts through a series of engaging onboard vignettes.

In the advertisements, Barrymore and Bloom explore various public areas and dining experiences on the ship, such as the Eataly restaurant and a British pub with picturesque Caribbean backdrops. Their light-hearted banter explores cultural differences, offering humorous insights into maritime life and the shared experiences of guests aboard MSC Cruises. The narrative cleverly incorporates local geography, referencing Bloom’s namesake city in Florida and its proximity to Port Canaveral, which has become an expanding hub for MSC.

Barrymore’s longstanding role as the godmother of MSC World America enriches the storyline, emphasizing her ongoing relationship with the cruise line. Meanwhile, Bloom is portrayed as an enthusiastic traveler intrigued by the combination of global traditions and Caribbean relaxation. Together, they serve as relatable representations of MSC’s target audience rather than simply acting as celebrities.

This campaign builds on the strategy initiated during last year’s Big Game, where the “Let’s Holiday” initiative was first introduced to U.S. audiences. MSC executives believe that pairing Barrymore and Bloom effectively represents the cruise line’s mixed cultural essence. As part of this second campaign year, MSC is set to broaden its itinerary offerings from Florida, Texas, and soon, Alaska.

As the Wave Season begins—a prime time for cruise sales—MSC Cruises is promoting fares starting at $199 per person, along with perks like onboard credit and free travel for children on select trips. This includes all seven ships departing from U.S. ports as well as the global fleet.

Looking ahead to the winter 2027–2028 season, MSC’s U.S. deployment will showcase a range of itineraries. For example, the MSC World America will alternate between Eastern and Western Caribbean routes, stopping at destinations like Puerto Plata, San Juan, and the line’s private Ocean Cay Marine Reserve in the Bahamas. Similarly, MSC Seaside and MSC Seashore will operate shorter and longer cruise options around the region, while MSC Poesia plans extended cruises to Colombia, Panama, and beyond.

Port Canaveral will host the MSC World Atlantic, featuring 7-night Caribbean trips and shorter 3- to 4-night journeys on the MSC Grandiosa. From Galveston, MSC Seascape will offer weekly travel to Mexico and Honduras.

Overall, the advertising campaign and itinerary strategies reflect MSC’s intention to establish a firm presence in American waters while honoring the European charm that characterizes its fleet. This continuity is embodied in both the commercials and the travel routes, encouraging prospective travelers to view MSC Cruises as a seamless blend of cultural exchange.

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