Princess Cruises has established a year-long strategic partnership with The Travel Institute, aimed at enhancing the professional development of travel advisors who sell and support cruise bookings. Announced in March 2026, this collaboration focuses on creating initiatives that align with Princess Cruises’ offerings and seasonal deployment plans, particularly through industry training and certification.
A key element of this alliance is the development of a new Alaska Destination Specialist Course, set to launch in the second quarter of 2026, coinciding with the deployment of the Star Princess to Alaska. Princess Cruises will also provide funding for scholarships across several travel certification programs, such as the TRIPKIT introductory course and three levels of professional certifications: Certified Travel Associate, Certified Travel Counselor, and Certified Travel Industry Executive. This initiative aims to expand educational opportunities for advisors to enhance their knowledge and credentials.
Moreover, the partnership seeks to attract new talent to the travel advisor profession by sponsoring introductory webinars and other entry-level programs. It also recognizes existing certified professionals with incentives related to Princess Cruises’ training pathways. Advisors who complete specific levels within the company’s internal training may earn continuing education units vital for maintaining their certification status, thus fostering a culture of ongoing professional development.
Officials from both Princess Cruises and The Travel Institute expressed their commitment to advancing professionalism in the industry and enhancing the skill sets of travel advisors. They anticipate that this collaboration will contribute to broader growth in the industry and improve the quality of service offered to cruise passengers worldwide.
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