Roam by Tauck has formed a new co-branding partnership with Approach Guides to offer tailored marketing content for travel advisors. Launched in August 2025, Roam by Tauck targets travelers aged 40 to 50, aiming to cater to this demographic’s preferences for guided travel experiences.
This collaboration allows travel advisors to easily create and share co-branded marketing pages that feature Roam by Tauck’s itineraries. According to Steven Spivak, Tauck’s vice president of global sales and reservations, this initiative capitalizes on the importance of advisors in promoting Roam by Tauck. The new technology streamlines the process for these advisors, guiding clients through various stages from awareness and conversation to booking.
Advisors can personalize their marketing efforts by displaying pricing and availability on a specialized version of the Roam by Tauck website, complete with lead generation tools. Each page is designed for mobile compatibility, ensuring it’s user-friendly and easy to share.
Jennifer Raezer, co-founder and chief marketing officer of Approach Guides, noted the significance of reaching this key market. She emphasized that Tauck is equipping travel advisors with the resources that facilitate every step of the sales process, from initial introduction to finalizing specific travel details.
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