Campari Group and Royal Caribbean Join Forces: Elevating Experiences Onboard the Oasis

Campari Group Global Travel Retail Americas recently announced the launch of two exclusive experiences aboard the Royal Caribbean’s Oasis of the Seas in late June. These events took place during the annual President’s Cruise.

The notable events occurred during Royal Caribbean’s annual President’s Cruise. Details of the cruise can be found here.

As stated by Campari Group GTR Americas, the partnership featured an Aperol Pool Party and Campari evening.

“The Oasis of the Seas set sail for the 2024 President’s Cruise throughout the Western Mediterranean, stopping at numerous prestigious locations such as Italy,” shared Biancamaria Sansone, the Marketing & CCM Director of Global Travel Retail at Campari Group.

“Teaming up with Royal Caribbean enabled us to deliver authentic Aperol and Campari experiences within a quintessential summer setting, highlighting our dedication to creating unforgettable moments,” added Sansone.

The week started with the Aperol Pool Party. Campari Group GTR Americas noted that the event transformed the pool deck inspired by the Caribbean into a lively summer festivity. The area was drenched in Aperol’s signature orange hue and tailored for photo-ops.

Guests received Aperol-branded welcome kits in their rooms along with an invitation to join the poolside celebration, where Aperol Spritzes were served amid tunes from a live DJ.

The event included various engagement activities such as gifts, branded giveaways, and photobooths outfitted with themed backdrops and props.

Later in the week, the spotlight was on Campari during an evening filled with live performances and a curated selection of the brand’s cocktails.

The drink menu highlighted a unique cocktail crafted exclusively for the President’s Cruise alongside the Negroni, which Campari Group GTR Americas claims to be the top-selling cocktail globally.

A red-themed atmosphere prevailed for the night, featuring exclusive giveaways, live DJ performances, and more interactive photo sessions, the company concluded.