HX-Hurtigruten Expeditions Unveils Groundbreaking Loyalty Program for Adventure Seekers

Hurtigruten Expeditions (HX) has unveiled its inaugural loyalty program, dubbed “HX Explorers,” aimed at rewarding both seasoned adventurers and newcomers to exploration travel. This program comprises two tiers: Level 1 for first-timers and Level 2 for guests who have completed three nights or more aboard HX voyages. The initiative offers exclusive benefits designed to foster community among enthusiasts of immersive exploration.

Members can access a range of rewards, including special rates on HX services and discounts from select eco-friendly partner brands such as CEWE, Waterhaul, and Ocean Bottles. Key features of the program include:

• Exclusive Partner Rewards: Discounts on CEWE photo products, along with a co-branded HX x CEWE photobook for preserving travel memories.
• Onboard Loyalty Manager: A dedicated Loyalty Manager is assigned to each expedition to enhance the experience for HX Explorers.
• Welcome Cocktail: Members are greeted with a signature loyalty cocktail upon embarkation, promoting connections among fellow travelers.
• Year-Round Activities: Members can engage in tailored activities throughout the year when not sailing, further enriching their association with the HX community.

To commemorate the launch of HX Explorers and the line’s 130th anniversary in 2026, travelers booking voyages through the end of that year will receive commemorative badges. These badges honor HX’s historic “Sportsman Route” expedition from Hammerfest to Spitsbergen in Svalbard, which took place in 1896 and marked a significant moment in Arctic exploration and adventure.

For more information, visit Hurtigruten Expeditions and learn about their offerings.

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