Cunard Unveils Spooktacular Halloween Incentive for Travelers

Cunard has rolled out a Halloween-themed incentive for travel agents, which will be available from October 24 to 31, according to a recent press announcement.

Agents who secure any Cunard Fare booking can engage in a “trick or treat” shuffleboard game via the Shine Rewards Club, wherein they can earn anywhere from 10 to 100 Shine points with each round. To take part, agents must input their booking reference on the Shine Rewards Club website.

This promotional event aligns with the unveiling of Cunard’s sailings from October 2026 to April 2027, featuring 90 new itineraries across 101 destinations. Agents also have the opportunity to use their Shine points towards their personal “Cruise with Cunard” bookings, allowing them to apply points as they accumulate them for multiple payments.

Tom Mahoney, director of UK sales at Cunard, remarked: “During this season, we simply could not miss the chance to launch this captivating incentive through our Shine Rewards Club. The timing is perfect, as we have just introduced our sailings from October 2026 to April 2027, showcasing 90 new remarkably exciting voyages to 101 distinct destinations across 57 countries.”

Travel agents are now able to utilize Shine points to facilitate multiple payments on their own Cruise with Cunard reservations, enabling them to contribute more as they earn points.

Jane Chadwick, a Cruise Specialist at GoCruise & Travel, recently arranged her third Cunard cruise entirely using Shine points, planning to visit Bruges and Amsterdam this December to mark her 20th wedding anniversary.

Chadwick shared: “This is precisely what Shine points were designed for. It feels incredibly fulfilling to be sailing aboard Queen Victoria once again, especially while celebrating our 20^th anniversary in a memorable way. I haven’t truly relished New Year celebrations in the past couple of years, but I am truly looking forward to this one. I booked an Early Saver fare, got 10 percent off for Shine Members on a balcony room, and everything is covered by Shine points – what’s not to adore?”