Ecologists in Action of Catalonia Lodge Formal Complaint Against MSC Cruises: Environmental Concerns Raised

The environmental group Ecologists in Action of Catalonia has filed a formal complaint against MSC Cruises, alleging misleading and illegal advertising practices. The complaint has been submitted to the Consumer Inspection division of the Catalan Consumer Agency.

According to Ecologists in Action, MSC Cruises has made false claims through various advertising channels, including the company’s website, that their LNG-powered ships produce "zero emissions" and have "zero impact on the environment." The organization criticizes terms like "eco ship" and "ecological engines" as deceptive, suggesting that MSC’s advertising misleads consumers into thinking the company is environmentally friendly, a claim they argue does not reflect the reality of MSC’s operations.

Additionally, the complaint asserts that MSC has violated the European Directive on unfair commercial practices, which requires companies to evaluate the environmental impact of their products throughout their entire lifecycle, including supply chain considerations.

Ecologists in Action emphasizes that MSC’s marketing campaigns make vague claims without clear evidence, which violates consumer protection laws and raises concerns about competition and advertising integrity. They insist that MSC Cruises has not provided adequate evidence to support their environmental assertions, possibly infringing on consumer rights and standards for truthful advertising.

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