Sailing into Sound: AROYA Cruises Launches with Sonic Branding by MassiveMusic Dubai
MassiveMusic Dubai, a notable music creative agency, has developed a unique sonic branding for AROYA Cruises, Saudi Arabia’s new domestic cruise line. This branding fuses traditional Saudi musical elements with contemporary techniques, crafting an appealing audio identity for both local and international audiences.
The sound design features Arabic instruments, including the oud and ney flute, together with natural sounds such as waves and birdsong. This blend evokes feelings of serenity and adventure, while advanced production techniques provide a modern twist that reflects AROYA Cruises’ brand vision of being "Remarkably Arabian." This initiative is part of Saudi Arabia’s Vision 2030 strategy, aimed at transforming the country into a premier global tourist destination.
The sonic branding permeates all aspects of the AROYA experience—from marketing to onboard environments and events linked with the brand’s sponsorship of Al Nassr Football Club. Notably, this new audio identity has inspired a track by renowned Saudi artist Abdul Majeed Abdullah, which has attracted over 4 million views on YouTube.
Before even launching, AROYA’s sound identity received accolades in the music and marketing sectors, earning the Silver Award for Best Use of Audio Branding at the 2024 Transform MEA Awards. This recognition highlights MassiveMusic’s increasing impact in Saudi Arabia, with AROYA Cruises marking an important addition to its regional portfolio.
For more information, you can visit AROYA Cruises.
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At CruiseShip.net, our editorial team is made up of passionate travelers, seasoned cruisers, and maritime industry enthusiasts who live and breathe life at sea. From the latest ship launches and destination spotlights to detailed reviews and onboard tips, we are dedicated to helping readers discover the joy of cruising. Our mission is to make every article both inspiring and useful, whether you are planning your first voyage or your fiftieth. We research, fact-check, and collaborate with cruise insiders around the world to bring you accurate, up-to-date, and exciting coverage of the global cruise industry. Join us as we chart new horizons, exploring one port, one ship, and one unforgettable experience at a time.
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