Ponant Redefines Itself: Introducing the Ponant Explorations Group

In a strategic effort to solidify its standing in the luxury expedition cruise market, Ponant has officially rebranded as Ponant Explorations Group. This change accompanies the company’s acquisition of a majority stake in Aqua Expeditions, allowing it to broaden its offerings with three distinct commercial brands: Ponant Explorations, Paul Gauguin Cruises, and Aqua Expeditions.

Despite the rebranding, Ponant Explorations Group stays true to its mission of delivering exceptional travel experiences to iconic destinations. The group prioritizes unique access to hidden locales, employing human-scale ships with a capacity of fewer than 500 passengers, and maintaining a commitment to outstanding service.

The three brands that now fall under the Ponant Explorations Group umbrella are defined as follows:

• Ponant Explorations: As the flagship brand, it focuses on voyages that uncover natural wonders and cultural heritage, deliberately avoiding crowded maritime routes. Expert-led expeditions feature safe shore excursions along with onboard cultural, scientific, or historical lectures.

• Paul Gauguin Cruises: Established in 1998, this brand primarily offers cruises across Tahiti, French Polynesia, and the South Pacific aboard the ms Paul Gauguin, known for its intimate and authentic cruising atmosphere.

• Aqua Expeditions: This brand specializes in luxury small-ship voyages, exploring the world’s most biodiverse and culturally rich regions. Their vessels feature a contemporary design, five-star itineraries, a highly exclusive 1:1 crew-to-guest ratio, cuisine crafted by award-winning chefs, and intimate group excursions led by experts.

This rebranding and expansion reflect Ponant Explorations Group’s aspiration to accelerate its growth and reinforce its position within an ever-evolving market.

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